I believe for film there is one question: Will the film find an adequate audience? The measure that answers that question is positively whether the film turns a profit. This may come off as a “love for money”, but that’s not my point. It’s when films have an agenda that they come off as preachy and unrealistic, a definite turn-off for an audience. It takes a lot of money to make a film as we all know. If you produce a film, you have made promises to investors to return a profit, not to just make a film that some may or may not see, with an agenda that may or may not be heard or embraced. By saying we make a film to turn a profit, I am really saying that we fulfill our promise to investors and make a film that meets the needs of its audience, not our own.
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